SMILE, You’re a Tough Mudder!
“Tough Mudder participants have been sharing their photos in record numbers on social media,” said Gameface Media CEO David Lavallee. “For brands like MET-Rx, this engagement allows participants to promote their involvement with the brand in a very authentic and legitimate way. They sample terrific MET-Rx products at the event and then extend their engagement with the brand on social media once they get home.”