In the ultimate of brand synergies, Reebok (finally) takes some steps to more closely align two of the biggest fitness advocations in the world, in one place, at one time. Of course you know I'm talking about CrossFit and Spartan Race, as I'm sure you read the subtitle above.
Starting this weekend at Reebok Spartan Race Super in Las Vegas, there will no longer be pugil stick-weilding guys or gals standing between you and the finish line waiting to beat you senseless... after already enduring 10 or so miles of suffering. Take a good look, old photos are the last time you'll see this:
“Watch out!” a Death Racer shouted as the snarling bull charged across the ring slamming a racer against the wall. He was pinned to the ground if only but for a moment, the dust began to settle. Blood dripped from the bulls nostrils, not from a racer but from ramming it’s own face into the wall just missing it’s target. All across the arena crimson red bibs lay scattered about waiting to be collected by their owner. Up till now, the Death Race was an abstract concept, each racer asking themselves if they possessed the mental and physical strength to survive anywhere from 36 to 72 hours of punishment at the hands of the co-founder of Spartan Race. Now, as they all stood inside a bullfighting ring in an undisclosed location in Mexico, it became real. Entirely too real. Death was more than just a possibility.
"People may think I’m crazy, sadistic, relentless, maniacal, suicidal, all rolled into one, but they still seek me out, sensing somehow that there is a method to this madness. And that my tactics change lives, create opportunities, and yield results."
