Recently, Spartan inked a new multi-year partnership with BODYARMOR, one of the fastest goring sports drink companies. The new partnership begins immediately and will continue through the 2019 season offering participants BODYARMOR beverages at all U.S. events.
The consumer demand for a premium sports drink has made BODYARMOR the No. 3 sports drink in the U.S, with the brand having doubled in size entering 2018. The partnership with Spartan further solidifies BODYARMOR’s strong connection to athletic achievement – BODYARMOR has amassed a superstar roster of professional athletes who are also investors in the company, including James Harden, Mike Trout, Andrew Luck and Dustin Johnson. Kobe Bryant is the number three shareholder in BODYARMOR.
“Partnering with Spartan is a no-brainer for BODYARMOR,” said Bryant. “Spartan athletes are driven, competitive and they are obsessed with better, and that’s exactly what BODYARMOR exemplifies as a sports drink. Spartan athletes demand the best in hydration and nutrition so it’s only fitting that BODYARMOR will be providing them with the best hydration option out there.”
With activations at Spartan’s regular season events, five-race U.S. Championship Series, North American Championship and the Spartan World Championship in North Lake Tahoe, CA, BODYARMOR Sports Drink will hydrate Spartan athletes of all skill levels from beginners up to the elites competing in gated heats with cash prizes on the line. These athletes embrace a healthier way of life and crave the potassium-packed electrolytes, high vitamin counts, and coconut water in BODYARMOR which allows them to achieve maximum performance, without the added artificial ingredients found in typical sports drinks.
“We listened to the feedback of our racers, who desired nutrient-rich sports drinks readily available at our events,” said Spartan founder and CEO Joe De Sena. “Spartan athletes push their bodies to the limit and we seek to provide only healthy beverage options, so aligning with BODYARMOR will deliver in a huge way for our participants who aspire to live a cleaner and fitter life.”
Spanning more than 35 countries with more than one million participants across the world, Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, Monkey Bars and Barbed Wire Crawl.
