TOUGH MUDDER LAUNCHES NEW 5K EVENT SERIES
5K to Turn Running Into a Team Sport – Provides ‘Taste of Tough’ by Featuring 10 World-Class Obstacles on Course
Tickets on Sale Now – Prices start as low as $49
BROOKLYN, NEW YORK (February 8, 2018) – Tough Mudder, Inc. the leading global sports, active lifestyle, and media brand, announced today it will debut its newest event series, Tough Mudder 5K at more than 25 event weekends in 2018. The company’s expansion into the 5K distance is designed to meet the growing demand of people who are attracted to mud runs as well as to serve as an entry point to obstacle challenges. Tickets are available for purchase online at ToughMudder.com for as low as $49.
In response to overwhelming demand, Tough Mudder is also launching 5K events globally in 2018 in more than five countries including Germany, Canada, The United Kingdom, Philippines, Oman, the United States and more. This 3.1 mile event will provide a fun, easily accessible yet rewarding challenge. Requiring minimal to no training, the 5K will feature 10 famous Tough Mudder obstacles, excluding the more extreme elements, like ice and electricity found in Tough Mudder’s signature 10 mile event.
“Tough Mudder is setting the new standard of excellence in 5K events. So many runners and outdoor enthusiasts are not being challenged or excited by ordinary fun runs, 5K/10K races, and half marathons. The Tough Mudder 5K provides a taste of tough – taking your 5K experience to the next level – all while providing empowering moments after completing obstacles and helping fellow weekend warriors,” said Will Dean, CEO & Co-founder, Tough Mudder, Inc. “With the 5K, we can welcome even more Mudders into the global Tough Mudder tribe – from people who have never tried an event and want a flavor of our infamous camaraderie to well-seasoned Mudders who would like to try new obstacles and bring friends.”
Participants of all fitness levels will tackle iconic obstacles such as Everest 2.0, a slick quarter pipe more than 15 feet tall; Mud Mile, 10+ deep pits of mounded mud; Berlin Walls, a wall more than nine feet tall; and Happy Ending, a 25 feet tall slippery slide guaranteed to make you. Happy Ending is also the physical embodiment of the organization’s 2018 yearlong “Tougher Together” brand platform.
Dedicated to development of new products and entry points that enable millions of people to be part of Mudder Nation, Tough Mudder 5k demonstrates the company’s commitment towards innovation and dedication to providing an array of unique event offerings for current and potential members of the fast-growing active lifestyle and endurance sports communities.
The new 5K events are on sale now and include a finisher beer, 5K headband, 5K performance finisher t-shirt and event photography. Participants will also have free access to Mudder Village – a festival environment packed with vendors and music. Ticket prices will go up closer to event date, so those interested are encouraged to buy early. For the full schedule of events, visit toughmudder.com/events/what-is-tough-mudder-5k.
With more than 3 million participants to date across five continents, Tough Mudder has a range of accessible yet rewarding challenges, such as the Tough Mudder 5K, the Tough Mudder Half (five-mile event excluding fire, ice and electricity), and Tough Mudder Full. For participants who complete more than one of the previously listed events, they will be recognized through the company’s rewards program and will receive a free orange kettle bell collectable, and an exclusive t-shirt.
This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa, Philippines, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.
For more information on the Tough Mudder 5K, or to purchase tickets, visit
toughmudder.com/events/what-is-tough-mudder-5k.
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About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.
PR Contacts:
Angela Alfano
(703) 447-5629
Ethan Metelenis
(917) 882-9038
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